Jason is an experienced entrepreneur with a strong business acumen. He has a passion for product development, innovation, brands and sustainability. 

Jason has travelled extensively, living in several different countries, including Japan, The U.K. and The US. Most significantly was a role as President of phil&teds in the US for 4 years.  

More recently he has settled back in Wellington and having completed a stint as GM of craft brewery Garage Project, is currently COO for Goodnature, a company reversing biodiversity decline and enabling endangered wildlife in NZ to flourish again. He’s also a Member of the Board of Advisors for Method Recycling. 

Jason has a keen interest in all things bike related, believing cycling to be much more than just a mode of transport, solving problems from congestion to physical and mental health.